What is 'above the fold' and 'under the fold' when I create a banner zone?

You have to choose 'above the fold', when the zone is visible without having to scroll down when your webpage is loaded. If the user has to scroll down, we are talking about an 'under the fold' zone.

FUN FACT: This terminology comes from big-sized folded newspapers; important news requiring greater visibility (on news stands for example) were above the fold so they were outright visible.


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